Evaluating and Responding

As with any business, regardless of how big or small, it is important to continually reflect upon, evaluate on and develop your business and the service you are offering as you go along.

My Baby Massage classes are no different, and in order to continually provide the service, information and skills you require for you and your baby, I regularly ask for feedback, evaluations in order to continually develop and provide a service that parents of young babies need.

If you haven’t yet attended one of my courses, I’m going to explain in this blog how I collect data, feedback and evaluations, from the most important people – you, the service user. And how this allows me to make every course I run, as beneficial as it can be for you and your baby – which is my over-riding aim, alongside teaching you vital massage skills to enable you to develop a strong bond with your child, whilst also providing a safe place for parents to come together, learn a new skill, develop friendships, whilst also spending quality time with their babies.

So, data is collected from parents at the beginning of each course; in the form of ‘Parent Learning Points’ at the beginning of the course – these are your expectations are for yourself and your baby for the duration course, which enables me to gain a deeper understanding of the needs of you as parents and carers and what you feel you may need more help and guidance with.

Data is then reviewed at the end of each five-week course period and collated in sample groups, for both private and referral courses, using graphs and charts to clearly outline parental responses, feedback and opinions on how the course benefitted both you and your baby.

Through collecting and collating this data, this not only enables me to amend the course where necessary as a result of feedback gained to meet the needs of you, the target audience, but also highlights how parents are being signposted to the courses and allows me to identify and evaluate my advertising and marketing methods and techniques.

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Through collecting and collating the data in this way, I am able to summarise through evidence and parental feedback that my Baby Massage classes fulfils many needs of the primary carer and baby and holds countless benefits for both parties including;

  • Aiding the bonding and emotional intelligence of the parental bond
  • Each area we focus on aids and supports healthy growth and development in this particular area as well as supporting babies learning and development.
  • Learning and developing these skills relaxes our babies body, which results in their bodies becoming more responsive to these new strokes and massages which in turn stimulate the body’s natural movements and as a result begin to work with and process the ailment they have been struggling with.
  • One of the biggest physical benefits that so many parents report as a result of the classes and continuing to use and develop the massages at home is the improvement in baby’s sleeping routines.
  • Massage offers a wonderful experience and a special time to communicate both verbally and non-verbally with babies, so that they feel loved, valued and respected.
  • Baby Massage supports and develops secure attachments between the baby and primary caregiver as well as reducing crying and emotional distress due to the hormones that are released when the baby becomes relaxed during their massage.
  • Baby massage enables parents to feel closer to their baby whilst also gaining a deeper understanding of the baby, their needs, cries and body language. Not only will parents benefit greatly from the calming one-to-one time with their baby but many parents of baby massage classes say they felt empowered and the courses increased their confidence in their ability to care for and nurture their baby.

Take a look at some of the feedback I’ve had so far this term;

“Venue was fab and easy to get to. Trainer brilliant, very relaxed, patient and informative. We have loved coming to baby massage, thank you!”

“I really enjoyed the balance of massage for baby and time for us to talk and gain information. Your understanding, reassurance, ability to listen and give advice is so welcome when times have been tough – thank you!”

“Sweets and water were a lovely touch! Grateful for the extra support, didn’t realise about the additional benefits for Mum – socially and mentally. Thank you.

“We really enjoyed the course and it was lovely to have a class where I could learn a skill. It was nice to have the opportunity to chat to other mum’s too.” 

“Absolutely loved the whole term. Great price and great people. Love the smell of the oil too – bonus!”

“It has been fantastic! Really beneficial for me and my baby! Highly recommend!”

“We really enjoyed the sessions, lovely to have the group chats and refreshments too.”

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Teething

Teething is something that all of our babies will go through at some point, and that one point in every parent’s life where we worry how they (and we!) will cope.

All babies cope with teething in different ways, but there are some common characteristics, pain responses and behaviours that all babies will display to some degree.

Did you know that baby massage can aid and support the many different responses to teething?

There are many strokes and movements that we will learn throughout the course that can be used as a pain reliever for your baby when they are struggling with teething pain, as well as the overall massage process relaxing them which in turn can act as a natural pain reliever.

However, during the course we focus on the face and mouth in particular and these strokes are designed specifically to support babies through teething episodes.

Massaging around your baby’s jaw line, using small circular movements with your fingertips applying gentle pressure will not only support and soothe the muscles used for sucking but are also proven to relieve some of the discomfort of teething.

 

Similarly, the sucking muscles around the mouth get tired, and by massaging this area not only supports and aids teething, but also provides a different and valuable experience for babies as it can promote smiles too!

Massaging the face of our babies can also promote eye contact and communication as well as supporting teething and grinding pain.

Let’s not forget that cuddling and relaxing with your baby also helps keep cortisol, the stress hormone down which will support and calm your baby when they are feeling the horrible effects of teething!

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Infant Mental Health Week – Attachment

As Infant Mental Health week draws to a close, we take a look at how baby massage can not only strengthen and support your bond with your baby, but the affect this has on a baby’s mental health.So many parents attend the classes not because of a particular physical ailment or issue, but merely to have some time out from busy day to day lives in order to bond with their baby.

Baby massage and the class environment; comfortable, relaxed and informal, enables you as a parent to focus on your baby and learning a new skill, whilst your baby has 1:1 attention and a positive physical and emotional experience from their primary caregiver.

As we have discussed before, baby massage has countless physical benefits for your baby, but the emotional and mental benefits massage can have on both the parent and baby are often over-looked.

I have worked with many parents, particularly mothers over the years, who arrive at one of my classes and feel bad for confessing that they are struggling to bond with their baby; for various reasons, post-natal depression being one of the most common.

Often the baby’s behaviour reflects this and they start the classes, unsettled and reluctant to be massaged for the duration of the class.

However, after developing the routine of the classes and having that un-hurried 1:1 time together bonding through nurturing touch, the difference in both parent and baby is phenomenal and not to be over-looked.

Maternal mental health is ever prevalent in the media and society as a whole at the moment and we are now hearing more and more about the mental health of our children and the effects this has on them throughout their early infancy and childhood.

Establishing that strong parental bond in the early stages is essential to not only protecting and promoting the mental health of your baby but also to supporting parental mental health too.

‘Attachment Theory’ has been documented consistently over the years and we are now all too aware of the detrimental effects on children’s mental and emotional well-being if they are unable to form at least one strong and consistent attachment in their first year.

We understand that for some parents, the parental bond is not always an instant process and can take some time, but things like baby massage classes can only work with you to support and develop that bond in an un-hurried and non-judgemental environment.

Baby massage is just as much for you and your feelings and mental state as it is for your baby so why not allow yourself time out of your busy lives to set aside a few hours each week to really focus on and bond with your baby, whilst learning a new skill and meeting new people.

We all know that parenthood can be an isolating place and these types of classes are the perfect starting point for meeting other like-minded parents, as well as being a brilliant socialising opportunity for your baby too.

With so much focus on mental health both for parent and baby, let’s work together to take as many small steps as we can to support ourselves and our infant’s mental health by allowing you both time to breathe and bond in a calm and relaxed environment.

 

Baby Massage Class; What Can I Expect?

Attending any class or group as a new parent is a daunting and nerve-wracking experience for some, particularly when you don’t know what to expect.

Here, I’ll set the scene for what you can expect from your first (and following) baby massage classes.

And remember……. Everyone is in the same boat!

Baby Massage classes are all about you and your baby and the instructor should do all they can to make each and every parent and baby feel as comfortable and at ease as possible.

  • You’ll arrive at the venue and be signposted/directed to the relevant room where your class will be held.
  • The instructor will be waiting for you and the room will be set up, ready for your arrival and the start of the class.
  • The temperature in the room should be warm, at all times of year, to enable you to undress your baby for the massage.

 

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The class should be designed and delivered in a relaxed and friendly manner, allowing you and your baby to feel completely comfortable and relaxed. Please don’t worry if your baby cries, needs a nappy change/feed or even falls asleep! This is totally normal! And remember, the instructor has seen all of this before! Just do what you need to do to settle/tend to your baby, even if this means leaving the room – there is no pressure or expectations.

  • Depending on when you arrive, you should have some time before the class to chat with the instructor and other parents – this is a great time to introduce yourself (although there will be time for this at the beginning of the class!) and get accustomed to new surroundings.
  • Once everyone has arrived (Again, please don’t worry if you are running late or arrive once the class has started! This is not school! Just come in and get yourself comfortable!) the instructor will introduce themselves, the class and the strokes you will be working on in the session.
  • All strokes are provided in your information pack and so you can either follow from this or watch the instructor perform them on her doll. If your child is asleep, dolls are available for you to practice on.
  • We will work through the massages slowly, ensuring your babies are comfortable and happy and allowing you some quiet, comfortable bonding time with your baby through the massages – after all, this is what these classes are all about!
  • As we work on the massages and work through techniques, feel free to chat to each other or ask questions, we want you to get the most out of these classes as you possibly can!
  • Don’t be afraid to ask questions or for support throughout the session – the instructor is here to support you!
  • The class generally comes to a natural end as we complete the strokes for that session, but there is no rush to leave! Feel free to stay and chat, to each other, as a group, to the instructor or ask to speak to the instructor privately if you wish.

 

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These are your classes and you should be able to use them and gain advice, confidence and support as you wish throughout your course.

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The Ancient Art of Baby Massage

 

In previous blogs we’ve looked at the impact, effects and benefits of baby massage but where did Baby Massage originate from? How did it start and how did it develop? In this blog we will take a deeper look into this and explore the ancient art of baby massage and how it has developed over the years.

In some cultures, there is evidence to suggest that the practice of baby massage is over 300 years old and has been passed down through the generations. In many parts of the world baby massage is a daily part of the care routine until the baby has learned to walk.

Vimala Mclure was the founder of the International Association of Infant Massage, it was during her work in a small orphanage in India that she became aware of the importance of traditional indian massage for it’s soothing effects.

Traditionally, an Indian mother regularly massages everyone in the family and this is a skill that is passed onto the daughters of the family.

At the orphanage, babies were massaged almost every day, Vimala had not seen this type of nurturing interaction in the US.

Vimala decided to combine her practical experiences at the orphanage, yoga and reflexology principles into a simple routine  – through this the International Association. of Infant Massage was born.

She designed a special approach for babies with symptoms of colic and developed the ‘Touc Relaxation’ technique.

The same baby massage programme is now taught in over 60 different countries around the world and the basic IAIM principles encompass working together to support parents through creating a nurturing environment for both parent and child, this is why parents and babies are at the forefront of what IAIM represents.

Baby Massage – The Emotional Benefits

In the last post we look at the physical benefits of Baby Massage, this week we will be taking a deeper look into the emotional benefits that baby massage holds for both babies and parents.

The whole baby massage process is an emotional journey for both parent and baby, and a deeply beneficial one for all involved.

Baby massage has the power to support the overall bonding process between parent and baby whilst also promoting the child’s emotional intelligence as we explore receptors and feelings.

Massage offers a wonderful experience and a special time to communicate both verbally and non-verbally with babies, so that they feel loved, valued and respected. Long before babies are able to speak, they communicate with the world around them through touch and we naturally communicate the same way with them. If a baby cries, for example, we often cuddle them or stroke their back. Massaging your baby is an extension of the instinctive natural impulse to use touch to soothe, heal & communicate and enables your baby to develop an understanding that their needs will be met.

Similarly, baby massage supports and develops secure attachments between the baby and primary caregiver as well as reducing crying and emotional distress due to the hormones that are released when the baby becomes relaxed during their massage. These strokes and techniques increase the babies levels of relaxation which contributes the aiding longer and more natural sleep patterns.

The emotional benefits of baby massage are not just limited to your baby, there are also significant emotional benefits for you as a parent too. Baby massage enables you to feel closer to your baby whilst also gaining a deeper understanding of your baby, their needs, cries and body language. Not only will you benefit greatly from the calming one-to-one time with your baby but many parents of baby massage classes say they felt empowered and the courses increased their confidence in their ability to care for and nurture your baby.